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Can you share the ideology behind your show for the class please?
Mariah & Billy Bob (No Monsters Ball)...
Be Ready to Schmooze At All Times
About Me
- Lightedstar
- Mariah Lichtenstern-Walebowa is an entrepreneur, media consultant and producer. She founded Lightedstar Entertainment and Mobile App Development Pro. Mariah's multimedia portfolio includes narrative film, documentaries, music videos, commercials, websites, blogs, and social networks.
10 comments:
Steve O’Brien
Week 8
9-9-08
Have never seen the movie “My Big Fat Greek Wedding”, I have found out that it had opened up in only 100 theaters in eight cities and grew to 1500 theaters in 28 weeks. The movie was spread by extremely strong word of mouth. I searched for a few hours looking for some hard and solid history on the movie but all I really came up with was that mostly everybody that had went to see the movie didn’t think how it was worth their time and money as well as why was it doing so well. Also, most web pages had also explained that the movie was taken from a real life experience. Other sites came up with either trying to sell you a video or two or came down to just explaining some small details about the movie and also describing about how unbelievable the movie has been to break such records for not really having any advertising methods.
The only other way that the movie was marketed was by IFC hosting many free screenings in quite a few Greek cities. Out of all the sites that I have been to in my search for information on “Greek Wedding” the best one I found was this > http://www.newsweek.com/id/64111.
JC Rodriguez
September 10, 2008
week 8
SDFVP
My Big Fat Greek Wedding from what i read started off much more as an independent movie that was never really meant to become as successful as it did at the box-office, especially budget wise. In fact, it had only been show at about 100 in the beginning and the growing likeness of the film became somewhat unexpectedly popular that is had spread out to more than 1800 theaters in the US withing a 28 week period of it's debut. The target audience that was mostly intended for the movie to target Greek social groups with a non-existent marketing budget. Once the film became more successful to audiences, it grew to the point where there was enough budget to spend on some advertisements to bring along more people. The film did surpass the made budget of $5,000,000 to closely $200,000,000 altogether.
I never really had a chance to see My BIG FAT Greek Wedding. They had a good for the storyline. The plot to me could have been a lot better as far as what kind of message they are trying to send to the viewer.In someways I thought they could have added a little more shock value to the movie to make it more interesting, for example the main charater Toula has sex with Ian Miller after the first date. What I found on marketing on this film is some internet trailers, DVD releases, and some print media reviews and that`s about it. This movie did do well at the Box Office grossing $240, 742,368 in 2003 when it was released in theaters. Anton Jennings Week 8 9-9-08
Manuel Velazquez
9-11-08
HW Week 8
From what I was reading I couldn’t find much information on exactly how “My big fat Greek wedding” was marketed. I did find out that it was only meant to play on television but became a big hit in the theaters. Its popularity was mainly due to word of mouth, which has to be true because I remember when the movie first came out I did not see any trailers for it, I only heard it was funny. I think even though it was aimed for a Greek audience, people of different ethnicities related to it because everyone’s family always butt in when a wedding is going to happen, and things always get crazy.
Angy Nylund
Week 8
I saw the My Big Fat Greek Weeding years ago, and thought it was something different, yet rather amusing, though I only seem to r emember the whole skit about windex curing everything. Though with looking for its marketing and target audience the only thing I found was on the website http://www.culturecartel.com/review.php?rid=10003258 where the author stated “it's aimed entirely at women between the ages of thirty and forty-five or so. While those women are having the time of their lives, your average guy is far more likely to get acquainted with his watch than with the characters on screen.”
Other than that, most of my searching came up with what I have been seeing with everyone else, on only airing in 100 theaters, but became popular through word of mouth, as well as the occasional complaints about how it really should have been named “Greek Family” instead of “Greek Wedding” because of how the story focuses mostly on the family interactions more so than the actual wedding.
I remember when “My Big Fat Greek Wedding” came to the theaters. I didn’t see the movie then. I saw the “chick flick” when it came to DVD. In my opinion I thought it was an ok movie. It was basically about a Greek family but I think that its success was based a lot on that fact that families of all different ethnicities could relate to this movie,because it was about families and traditions.
About its marketing, I did read that the producers paid IFC to release the film. The fee to release the film was low in the beginning, as the film gained more and more success the fee was increased, ultimately the fee was capped at a certain level. When the film reached mega per portions at the box office the fee was renegotiated. All the shares of the box office gross, which is 100% of the film rental, went to the producers.
The film made $5.8 million on 150 theaters after only two months, ultimately grossing over $200 million.
Big Fat Greek Marketing Campaign
The astronomical success of My Big Fat Greek Wedding lies largely in a highly successful marketing campaign. What else could explain this independent film with an unknown female lead breaking box office records as its profits scale higher and higher? The makers of My Big Fat Greek Wedding knew their audience, and they played to it.
The lead actress traveled from community to community making appearances at Greek Organizations and bridal shows. The word of mouth that developed from these passionately influenced audiences was astounding. The movie’s profits reached sky high rates as people flocked to the theaters to watch this romantic comedy.
My Big Fat Greek Wedding intelligently went straight for their target audience and trusted them to pass the word along. The lesson learned? Know your target audience and reach directly for them.
Works Cited
Susman, Gary. "My Big Fat Greek Wallet". Guardian News. 9/10/2008 .http://www.guardian.co.uk/culture/2002/nov/29/artsfeatures.
DeJuan Henderson
Survey of Digital Filmmaking
Mariah Lichtenstern
September 11, 2008
My Big Fat Greek Wedding, A 2002 romantic comedy directed by Joel Zwick and written by and starring Nia Vardalos. I haven’t seen the movie all the way through, only bits and pieces. As I search for info on the movie, I find that the film was nominated for an Academy Award and grossed about 250 million, 368 million worldwide, the highest in romantic comedy history and the film was never at number one on the North American box office charts. This movie gained success mainly by word of mouth, not to mention that it has to be a great movie. This movie spawned a number of reality shows and tv parodies. To be honest, I not a bit fan of wedding movies, but from the information I’ve seen on the movie I might just have to take the time to check it out.
My big fat Greek wedding:
I never saw the movie by big fat Greek wedding personally. But luckily for me this is about how it was marketed. That being said I don’t think that there was much behind the marketing strategy but faith that their good movie would do well. It had started in something of a non-existent form of state at barely making its debut in one hundred theaters. It was the critics who ranted and raved about the coming of this movie as if it was the next coming of Jesus in innovation creativity and filmmaking. After all of the ranting done by the critics, other theaters began picking up the movie, it was odd as now the movie had been growing and the fist few weeks of the movie being in a theater and the money goes to the makers. This pattern continued to make a record amount of money for the flick. If you think about it that way it was a mix of dumb luck and great marketing to reach those record numbers as they did, but when you think about what it was that the marketing comity for the movie actually did, you might not have any clue as to what they actually did other than “wait and see”.
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